TOTA Honours Michael J. Ballingall
- Hatch Comms
- 4 hours ago
- 3 min read
For Immediate Release
April 7, 2025
Thompson Okanagan Tourism Association Welcomes New Board Chair and Honours Outgoing Leader, Michael J. Ballingall
Kelowna, B.C. - During the Thompson Okanagan Tourism Association recent annual Board Retreat at Sun Peaks Resort, the organization celebrated the exceptional leadership contributions of outgoing Board Chair, Michael J. Ballingall, while welcoming Sandra Oldfield into her new role as Chair.
Ballingall, Senior Vice-President of Marketing & Sales at Big White Ski Resort, has been a dedicated member of the TOTA Board since 1997, serving the past six years as Chair. His leadership was pivotal, especially during the challenging COVID-19 period, guiding TOTA's tourism community through unprecedented difficulties with clarity, enthusiasm, and resilience.
Reflecting on his tenure, Ballingall noted, “When Big White embarked on major resort expansion in 1996, it became evident that TOTA was a cornerstone of tourism in British Columbia, fostering collaboration among industry, government, and airlines. Joining TOTA was an honour and a meaningful way to give back to our community. It’s now time to pass the torch.” Ballingall will continue contributing as Past Chair, supporting TOTA’s ongoing initiatives.
Stepping into the role as Board Chair is Sandra Oldfield, owner of Elysian Projects. Oldfield officially began her leadership following TOTA’s Annual General Meeting and Summit. Joining her on the executive team are Kimo Linders of En Route Travel as Vice Chair, and Cassandra Zerebeski from Destination Silver Star as Secretary Treasurer.
"Our board has dedicated extensive time and effort towards crafting a strategic direction to navigate the complex challenges of our evolving tourism landscape," said Oldfield. "Together with our CEO and the committed TOTA team, we are resolved to drive sustainable growth and resilience in the region. I’d also like to extend heartfelt gratitude to Michael for his invaluable leadership. His wisdom will remain an integral part of our journey ahead."
During the two-day retreat, the newly structured executive team alongside the full TOTA Board reviewed the association’s strategic priorities, particularly addressing recent economic shifts and tariff changes affecting tourism. TOTA remains committed to enhancing the Thompson Okanagan region as a welcoming, inclusive, and sustainable destination that enriches the experiences of both residents and visitors today and for generations to come.
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About Thompson Okanagan Tourism Association:
The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society that represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake. TOTA plays a support, leadership, and growth role in the tourism industry as a regional destination management organization. It aims to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration. Key initiatives include; Biosphere Certified Gold Destination, 7 Generations Pledge, and Glasgow Declaration on Climate Action in Tourism.
For more information about TOTA visit TOTABC.org, or visit the consumer facing website ThompsonOkanagan.com. Connect socially at @Thompson_Okanagan
The 7 Affirmations for 7 Generations Thompson Okanagan Regional Pledge
Join the Thompson Okanagan Tourism Association in safeguarding our beautiful region for future generations. Inspired by Indigenous philosophy, the 7 Affirmations for 7 Generations Regional Pledge highlights our shared responsibility: the actions we take today impact the next seven generations and beyond. Commit today to caring for and respecting the land and communities of the Thompson Okanagan. Sign here.
Media Contact:
Krista Lochhead
Hatch Comms
778.227.2396
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